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	<title>notsocommoncents &#187; start up</title>
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	<description>Shouldn't business make sense?</description>
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		<title>A principled approach &#8211; Part 1</title>
		<link>http://www.notsocommoncents.com/2009/07/a-principled-approach-part-1/</link>
		<comments>http://www.notsocommoncents.com/2009/07/a-principled-approach-part-1/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 03:10:14 +0000</pubDate>
		<dc:creator>Justin McDowell</dc:creator>
				<category><![CDATA[Notsocommon Ventures]]></category>
		<category><![CDATA[commentary]]></category>
		<category><![CDATA[entreprenuer]]></category>
		<category><![CDATA[projects]]></category>
		<category><![CDATA[start up]]></category>

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		<description><![CDATA[This will be a two part blog series on some exciting news and future blog topics

As you can see Mikal and I have been grappling with this notion of aligning our personal and professional goals to fundamentally engage and help people in a transformational way. Every day on the news we hear about the meltdown [...]]]></description>
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		<title>7 Common Cents Insights for Naming Your Product / Company</title>
		<link>http://www.notsocommoncents.com/2009/05/7-common-cents-insights-for-naming-your-product-company/</link>
		<comments>http://www.notsocommoncents.com/2009/05/7-common-cents-insights-for-naming-your-product-company/#comments</comments>
		<pubDate>Mon, 18 May 2009 00:08:30 +0000</pubDate>
		<dc:creator>Mikal Lewis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[entreprenuer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mikal Business Theory]]></category>
		<category><![CDATA[naming]]></category>
		<category><![CDATA[start up]]></category>
		<category><![CDATA[Strategy]]></category>

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Part 1 in what is likely to be an ongoing series across multiple blogs on naming a company.
Naming your company or a project is serious business. If you’re anything like me naming the beast is on the critical path to designing the website or lay out. I’ve gone through this experience recently with Jon Pincus [...]]]></description>
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