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	<description>Shouldn't business make sense?</description>
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		<title>7 Common Cents Insights for Naming Your Product / Company</title>
		<link>http://www.notsocommoncents.com/2009/05/7-common-cents-insights-for-naming-your-product-company/</link>
		<comments>http://www.notsocommoncents.com/2009/05/7-common-cents-insights-for-naming-your-product-company/#comments</comments>
		<pubDate>Mon, 18 May 2009 00:08:30 +0000</pubDate>
		<dc:creator>Mikal Lewis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[entreprenuer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mikal Business Theory]]></category>
		<category><![CDATA[naming]]></category>
		<category><![CDATA[start up]]></category>
		<category><![CDATA[Strategy]]></category>

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Part 1 in what is likely to be an ongoing series across multiple blogs on naming a company.
Naming your company or a project is serious business. If you’re anything like me naming the beast is on the critical path to designing the website or lay out. I’ve gone through this experience recently with Jon Pincus [...]]]></description>
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