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	<description>Shouldn't business make sense?</description>
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		<title>Slow M&amp;A process leaves Sun eclipsed</title>
		<link>http://www.notsocommoncents.com/2009/09/slow-ma-process-leaves-sun-eclipsed/</link>
		<comments>http://www.notsocommoncents.com/2009/09/slow-ma-process-leaves-sun-eclipsed/#comments</comments>
		<pubDate>Sat, 05 Sep 2009 17:21:13 +0000</pubDate>
		<dc:creator>Justin McDowell</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[In the news]]></category>
		<category><![CDATA[commentary]]></category>

		<guid isPermaLink="false">http://www.notsocommoncents.com/?p=287</guid>
		<description><![CDATA[When I first heard the news Oracle &#8211; Sun merger, I had high hopes that given a quick transition there would be some interesting disruptive effects.
This immediately threatens IBM who for years have used less expensive, home-grown hardware to propel sales in higher margin enterprise software. Oracle not only acquires the hardware to implement an [...]]]></description>
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		<title>A principled approach &#8211; Part 2</title>
		<link>http://www.notsocommoncents.com/2009/08/principled-approach-part-2/</link>
		<comments>http://www.notsocommoncents.com/2009/08/principled-approach-part-2/#comments</comments>
		<pubDate>Thu, 20 Aug 2009 03:22:32 +0000</pubDate>
		<dc:creator>Justin McDowell</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Notsocommon Ventures]]></category>
		<category><![CDATA[commentary]]></category>
		<category><![CDATA[projects]]></category>

		<guid isPermaLink="false">http://www.notsocommoncents.com/?p=259</guid>
		<description><![CDATA[This is the second post of a two part blog series on some exciting news and future blog topics
After much delay, I am proud to announce the second piece of news. True to my word, you are going to get some inside access into The Resume Lounge as we start up and get our sea [...]]]></description>
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		<title>A principled approach &#8211; Part 1</title>
		<link>http://www.notsocommoncents.com/2009/07/a-principled-approach-part-1/</link>
		<comments>http://www.notsocommoncents.com/2009/07/a-principled-approach-part-1/#comments</comments>
		<pubDate>Fri, 31 Jul 2009 03:10:14 +0000</pubDate>
		<dc:creator>Justin McDowell</dc:creator>
				<category><![CDATA[Notsocommon Ventures]]></category>
		<category><![CDATA[commentary]]></category>
		<category><![CDATA[entreprenuer]]></category>
		<category><![CDATA[projects]]></category>
		<category><![CDATA[start up]]></category>

		<guid isPermaLink="false">http://www.notsocommoncents.com/?p=235</guid>
		<description><![CDATA[This will be a two part blog series on some exciting news and future blog topics

As you can see Mikal and I have been grappling with this notion of aligning our personal and professional goals to fundamentally engage and help people in a transformational way. Every day on the news we hear about the meltdown [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Attitude</title>
		<link>http://www.notsocommoncents.com/2009/07/attitude/</link>
		<comments>http://www.notsocommoncents.com/2009/07/attitude/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 13:07:19 +0000</pubDate>
		<dc:creator>Justin McDowell</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[In the news]]></category>
		<category><![CDATA[commentary]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.notsocommoncents.com/?p=218</guid>
		<description><![CDATA[It&#8217;s good to be back!!
Yesterday I had a very informative conversation with a client of mine with a deep marketing background. The topic centered around &#8220;Web 2.0&#8243; companies and could small to midsized, non &#8220;Web 2.0&#8243; companies, borrow some of the same concepts to grow market share and brand awareness, social networking, and focused marketing [...]]]></description>
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		<title>The Brand Mason’s Peer Review: 7 Common Cents Naming Insights</title>
		<link>http://www.notsocommoncents.com/2009/05/the-brand-mason-peer-review-7-common-cents-naming-insights/</link>
		<comments>http://www.notsocommoncents.com/2009/05/the-brand-mason-peer-review-7-common-cents-naming-insights/#comments</comments>
		<pubDate>Tue, 26 May 2009 06:21:31 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[business philosophy]]></category>
		<category><![CDATA[commentary]]></category>
		<category><![CDATA[naming]]></category>
		<category><![CDATA[Peer Review]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.notsocommoncents.com/?p=177</guid>
		<description><![CDATA[Editor’s note: The following is a guest post by The Brand Mason (Steven Mason), a marketing, communications and naming artisan. Follow on twitter: @thebrandmason
Over the past 22 years, Steven has been a marketing executive at—and consultant to—public and private Internet security/networking, enterprise software, B2B platform, e-Business firms, and consumer packaged goods (CPG) firms, as well [...]]]></description>
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		<slash:comments>6</slash:comments>
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