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	<title>notsocommoncents &#187; Branding</title>
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	<link>http://www.notsocommoncents.com</link>
	<description>Shouldn't business make sense?</description>
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		<title>Attitude</title>
		<link>http://www.notsocommoncents.com/2009/07/attitude/</link>
		<comments>http://www.notsocommoncents.com/2009/07/attitude/#comments</comments>
		<pubDate>Fri, 17 Jul 2009 13:07:19 +0000</pubDate>
		<dc:creator>Justin McDowell</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[In the news]]></category>
		<category><![CDATA[commentary]]></category>
		<category><![CDATA[Strategy]]></category>

		<guid isPermaLink="false">http://www.notsocommoncents.com/?p=218</guid>
		<description><![CDATA[It&#8217;s good to be back!!
Yesterday I had a very informative conversation with a client of mine with a deep marketing background. The topic centered around &#8220;Web 2.0&#8243; companies and could small to midsized, non &#8220;Web 2.0&#8243; companies, borrow some of the same concepts to grow market share and brand awareness, social networking, and focused marketing [...]]]></description>
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		<title>The Brand Mason’s Peer Review: 7 Common Cents Naming Insights</title>
		<link>http://www.notsocommoncents.com/2009/05/the-brand-mason-peer-review-7-common-cents-naming-insights/</link>
		<comments>http://www.notsocommoncents.com/2009/05/the-brand-mason-peer-review-7-common-cents-naming-insights/#comments</comments>
		<pubDate>Tue, 26 May 2009 06:21:31 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[business philosophy]]></category>
		<category><![CDATA[commentary]]></category>
		<category><![CDATA[naming]]></category>
		<category><![CDATA[Peer Review]]></category>
		<category><![CDATA[Strategy]]></category>

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		<description><![CDATA[Editor’s note: The following is a guest post by The Brand Mason (Steven Mason), a marketing, communications and naming artisan. Follow on twitter: @thebrandmason
Over the past 22 years, Steven has been a marketing executive at—and consultant to—public and private Internet security/networking, enterprise software, B2B platform, e-Business firms, and consumer packaged goods (CPG) firms, as well [...]]]></description>
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		<title>7 Common Cents Insights for Naming Your Product / Company</title>
		<link>http://www.notsocommoncents.com/2009/05/7-common-cents-insights-for-naming-your-product-company/</link>
		<comments>http://www.notsocommoncents.com/2009/05/7-common-cents-insights-for-naming-your-product-company/#comments</comments>
		<pubDate>Mon, 18 May 2009 00:08:30 +0000</pubDate>
		<dc:creator>Mikal Lewis</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[business]]></category>
		<category><![CDATA[entreprenuer]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[Mikal Business Theory]]></category>
		<category><![CDATA[naming]]></category>
		<category><![CDATA[start up]]></category>
		<category><![CDATA[Strategy]]></category>

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		<description><![CDATA[
Part 1 in what is likely to be an ongoing series across multiple blogs on naming a company.
Naming your company or a project is serious business. If you’re anything like me naming the beast is on the critical path to designing the website or lay out. I’ve gone through this experience recently with Jon Pincus [...]]]></description>
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