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	<link>http://www.notsocommoncents.com</link>
	<description>notsocommoncents - Common sense essays on marketing and business strategy. Occasionally a tragic comedy starring Corporate America.</description>
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		<title>Game Theory: How Sony Gave PS3 Another Year of Profits with a Simple CES Announcement</title>
		<link>http://www.notsocommoncents.com/essays/game-theory-how-sony-gave-ps3-another-year-of-profits-with-a-simple-ces-announcement/</link>
		<comments>http://www.notsocommoncents.com/essays/game-theory-how-sony-gave-ps3-another-year-of-profits-with-a-simple-ces-announcement/#comments</comments>
		<pubDate>Sat, 14 Jan 2012 23:02:30 +0000</pubDate>
		<dc:creator>MikalFM</dc:creator>
				<category><![CDATA[Analysis]]></category>

		<guid isPermaLink="false">http://www.notsocommoncents.com/?p=353</guid>
		<description><![CDATA[Way back in the 20th century, 1994 to be exact, a price war was raging between the Daily News and the New York Post for the price of New York’s Daily Tabloid Newspaper. The lessons of this exercise in game theory provides insight into the ongoing console wars between Microsoft, Sony, and Nintendo. In addition, [...]]]></description>
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		<slash:comments>16</slash:comments>
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		<title>On Freakonomics Part 1</title>
		<link>http://www.notsocommoncents.com/essays/on-freakonomics-part-1/</link>
		<comments>http://www.notsocommoncents.com/essays/on-freakonomics-part-1/#comments</comments>
		<pubDate>Mon, 07 Mar 2011 08:49:31 +0000</pubDate>
		<dc:creator>MikalFM</dc:creator>
				<category><![CDATA[Analysis]]></category>

		<guid isPermaLink="false">http://www.notsocommoncents.com/2011/03/on-freakonomics-part-1/</guid>
		<description><![CDATA[A few weekends ago, I watched the movie version of Freakonomics (available on Netflix instant streaming here). Except for the film’s final section, “Freakonomics: The Movie” covers exactly the same topics as the first book in a more digestible format.The final section covers a test conducted at a Chicago Heights High School, exploring the question: [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>The McDonaldization of Starbucks</title>
		<link>http://www.notsocommoncents.com/essays/the-mcdonaldization-of-starbucks/</link>
		<comments>http://www.notsocommoncents.com/essays/the-mcdonaldization-of-starbucks/#comments</comments>
		<pubDate>Tue, 18 Jan 2011 21:37:25 +0000</pubDate>
		<dc:creator>MikalFM</dc:creator>
				<category><![CDATA[Analysis]]></category>
		<category><![CDATA[brand]]></category>
		<category><![CDATA[brand dilution]]></category>
		<category><![CDATA[scott bedbury]]></category>
		<category><![CDATA[starbucks]]></category>

		<guid isPermaLink="false">http://www.notsocommoncents.com/2011/01/the-mcdonaldization-of-starbucks/</guid>
		<description><![CDATA[‘We dropped our shorts to make more money. Hope you don’t mind.’ (this excerpt is a bit lengthy but I find the in the trenches Starbucks anecdote interesting, hopefully you find it worth it!) . . . Now, Starbucks was hiring hundreds of specialists from the outside, many from management positions at Burger King, McDonald’s, [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>Microsoft Kin- Social Media Case Study</title>
		<link>http://www.notsocommoncents.com/essays/microsoft-kin-social-media-case-study/</link>
		<comments>http://www.notsocommoncents.com/essays/microsoft-kin-social-media-case-study/#comments</comments>
		<pubDate>Fri, 23 Apr 2010 12:06:02 +0000</pubDate>
		<dc:creator>MikalFM</dc:creator>
				<category><![CDATA[Analysis]]></category>

		<guid isPermaLink="false">http://www.notsocommoncents.com/2010/04/microsoft-kin-social-media-case-study/</guid>
		<description><![CDATA[Disclosure prior to joining Qworky I was a Product Planner at Microsoft working within Television, Music and Video one of the groups that gave birth to the Kin. While I did not work directly on the Kin, it’s ‘codename’ was a semi-frequent resident of meetings and product plan discussions. Color me impressed. And it seems [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Recollections on Healthcare</title>
		<link>http://www.notsocommoncents.com/essays/recollections-on-healthcare/</link>
		<comments>http://www.notsocommoncents.com/essays/recollections-on-healthcare/#comments</comments>
		<pubDate>Mon, 22 Mar 2010 14:03:21 +0000</pubDate>
		<dc:creator>MikalFM</dc:creator>
				<category><![CDATA[Analysis]]></category>

		<guid isPermaLink="false">http://www.notsocommoncents.com/2010/03/recollections-on-healthcare/</guid>
		<description><![CDATA[I recall . . . As an intern sales representative in the pharmaceutical industry leading up to the 2004 Presidential elections the company I was working for had its sales force in a stupor. Everyone was deathly afraid of Kerry being elected. The consensus was that if John Kerry was elected it would mean death [...]]]></description>
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