Comments for notsocommoncents

Comment on Microsoft Kin- Social Media Case Study by When marketing brilliance fails | matt daniels

When marketing brilliance fails | matt daniels — Sat, 24 Jul 2010 20:37:37 +0000

[...] biggest surprise: failure in light of Kin’s marketing. Bloggers hailed the social media campaign as Microsoft’s magnum opus. 200K Facebook fans. 600K views on YouTube. A multi-city [...]

Comment on Microsoft Kin- Social Media Case Study by Stephanie Camp

Stephanie Camp — Sat, 01 May 2010 20:22:11 +0000

Mikal,

Thank you for the accolades, as well as the feedback on improving the KIN social media program. I work on social media for KIN and enjoyed reading the case study.
You make some great points about how we can take what we are doing on Twitter to some of the other social channels. As we work to improve social media outreach with more engagement & dialog, I hope you continue to tell us how we are doing.

Stephanie Camp

Comment on Of Sprints and Marathons by Accomplishing Goals—Qworky Blog

Accomplishing Goals—Qworky Blog — Fri, 19 Mar 2010 07:42:20 +0000

[...] ‘Of Sprints and Marathons’ indeed! [...]

Comment on Of Sprints and Marathons by Accomplishing Goals « Qworky, Better Software / Better World

Accomplishing Goals « Qworky, Better Software / Better World — Wed, 03 Feb 2010 00:35:57 +0000

[...] ‘Of Sprints and Marathons’ indeed! [...]

Comment on Why Barnes & Noble Is Not in the Book Selling Business by B. Handy

B. Handy — Sat, 05 Dec 2009 15:59:58 +0000

This blog post is totally on point. Although Amazon will probably always trump on price, I don’t care what anyone says they can’t touch the in-store experience. If Barnes & Noble were to implement some of the strategies you have outlined above they could reinvigorate their brand and profit margins.