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	<title>notsocommoncents &#187; Guest Post</title>
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	<description>Shouldn't business make sense?</description>
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		<title>The Brand Mason’s Peer Review: 7 Common Cents Naming Insights</title>
		<link>http://www.notsocommoncents.com/2009/05/the-brand-mason-peer-review-7-common-cents-naming-insights/</link>
		<comments>http://www.notsocommoncents.com/2009/05/the-brand-mason-peer-review-7-common-cents-naming-insights/#comments</comments>
		<pubDate>Tue, 26 May 2009 06:21:31 +0000</pubDate>
		<dc:creator>Guest Blogger</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Guest Post]]></category>
		<category><![CDATA[business philosophy]]></category>
		<category><![CDATA[commentary]]></category>
		<category><![CDATA[naming]]></category>
		<category><![CDATA[Peer Review]]></category>
		<category><![CDATA[Strategy]]></category>

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		<description><![CDATA[Editor’s note: The following is a guest post by The Brand Mason (Steven Mason), a marketing, communications and naming artisan. Follow on twitter: @thebrandmason
Over the past 22 years, Steven has been a marketing executive at—and consultant to—public and private Internet security/networking, enterprise software, B2B platform, e-Business firms, and consumer packaged goods (CPG) firms, as well [...]]]></description>
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