It struck me the other day how well Maslow’s hierarchy of needs maps directly to many social game mechanics. Maslow’s hierarchy was introduced in the 1940′s as a concept that people are motivated to satisfy basic needs before they build up to other needs. The lower level of the pyramid is built off of hygiene [...] […]
DRAFT! Work in progress, feedback welcome! revised version intended for NWEN’s blog It’s a numbers game. There are far fewer women in tech than men. So anyone genuinely interested in changing the ratio and evening out the balance, has to more than meet women halfway … – Cindy Gallop in No One’s Blaming Anyone [...] […]
The entire company has been playing Zynga’s Frontierville for the last few weeks as a group observation on social games. I’m amused (and a little embarrassed?) to admit that I’m one of the few people I know in the games industry that actually enjoys playing these games. However, as penance for an excessive amount of [...] […]
Add A Comment